Kitchen Point Cook is newly built brand of Chinese cuisine funded in 2015, based in Melbourne. Mr. Wayne is a very passionate chef and also the business owner whom I first met in 2014 and he told me he wanted to start his own first restaurant. Afterwards, we talked a lot about his life, Career and unforgettable experience working with the Master Chef Gary Mehigan, and I was totally impressed with his passion about cooking and ambitions of building up his own brand in this industry.
Then we started with the logo concept design.
The aims of the logo design are to express Fresh, Friendly, Reliable, Passion and Professional.
After few meetings, and redefining the concepts we decided to go for the one we both love.